Privacy Policy

Last updated: December 15, 2025

Legal Name:
SHELLY’S KITCHEN & DESIGN LLC

(“Shelly’s Kitchens,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you:

Visit our website www.shellyskitchens.com (the “Site”)
Contact us by phone, text message, email, or form
Request a quote or send us photos of your kitchen
Interact with our ads or social media

By using our Site or providing us with your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information in three main ways:

1.1 Information You Provide Directly

You may provide information to us when you:

Fill out a “Request a Quote” or contact form
Call, text, or email us
Send us photos or videos of your kitchen
Interact with us on social media
Become a customer

This may include:

Name
Email address
Phone number (mobile and/or landline)
Home address or project address
Photos/videos of your kitchen or cabinets
Details about your project (cabinet type, colors, timelines, budget, etc.)
Any other information you choose to share

1.2 Information Collected Automatically

When you visit the Site, we may automatically collect:

IP address
Browser type and version
Device type (desktop, tablet, mobile)
Pages visited and time spent on the Site
Referring URLs (how you got to the Site)
General location (city/region level, not precise GPS)

We may collect this using:

Cookies
Pixels
Analytics tools (for example, Google Analytics)

1.3 Information from Ads & Third Parties

We may receive limited information from:

Advertising platforms (e.g., Google Ads, Meta/Facebook, Instagram)
Our scheduling, CRM, or messaging tools
Review platforms (e.g., Google Business Profile)

This can include:

Which ad or campaign brought you to our Site
Basic engagement metrics (views, clicks, form submissions)

We do not buy or sell lists of personal contact information.

2. How We Use Your Information

We use the information we collect to:

Provide quotes and services
- Respond to your quote requests
- Review your photos and project details
- Schedule appointments and site visits
Communicate with you
- Call, text, or email you about your inquiry or project
- Send appointment reminders and updates
- Answer questions you’ve asked
Improve our website and marketing
- Understand which pages and services people are most interested in
- Measure the effectiveness of our ads
- Improve the content, layout, and performance of the Site
Operate and protect our business
- Maintain records for accounting and tax purposes
- Monitor the Site for abuse, fraud, or security issues
- Comply with legal or regulatory obligations

We will not sell your personal information to other companies for their own marketing.

We often communicate with customers and leads by phone and text message, especially for:

Responding to quote requests
Asking for or receiving photos of your kitchen
Scheduling and confirming appointments
Project updates and follow-ups

By providing your mobile number and requesting a quote or contacting us, you agree that:

We may contact you by call or text (SMS/MMS) about your inquiry or project.
Message frequency will vary based on your conversation and project status.

Message & data rates may apply.
Check with your mobile carrier for details.

You can opt out of text messages at any time by:

Replying STOP to any text we send, or
Contacting us using the information in the Contact Us section below and telling us you no longer wish to receive text messages.

We may still contact you by phone or email as needed to service any active projects or respond to your inquiries.

We do not send mass marketing texts unrelated to your inquiry or relationship with us without your prior consent where required by law.

4. Cookies & Tracking Technologies

We may use cookies and similar technologies to:

Remember your preferences
Analyze how visitors use the Site
Improve the Site and our marketing

Types of cookies may include:

Essential cookies – required for basic Site functionality
Analytics cookies – to understand traffic and usage (e.g., Google Analytics)
Advertising/remarketing cookies – to show relevant ads based on your visit to our Site

You can adjust your browser settings to block cookies or notify you when cookies are being used. If you disable cookies, some features of the Site may not function properly.

We may share your information with:

Service providers who help us run our business, such as:
- Website hosting and maintenance
- Email and SMS providers
- CRM and scheduling tools
- Payment processors
- Analytics and advertising platforms

These providers are only allowed to use your information to perform services on our behalf.

We may also share information when:

Required by law, regulation, or legal process
Necessary to protect our rights, property, or safety, or that of our users or others
In connection with a business transaction (such as a merger, sale, or transfer of assets)

We do not sell your personal information to third parties for their independent marketing.

6. Data Security & Retention

We take reasonable steps to protect your information from unauthorized access, loss, misuse, or alteration, including:

Limiting access to personal information to staff who need it to perform their job
Using reputable third-party tools and platforms for storage and communications

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

We retain your information for as long as reasonably necessary to:

Provide services
Maintain business and legal records
Comply with legal obligations

7. Children’s Privacy

Our services and Site are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe we have collected information from a child under 13, please contact us using the information below and we will take appropriate steps to remove it.

8. Your Choices & Rights

Depending on where you live, you may have rights regarding your personal information, such as:

Access – to know what personal information we hold about you
Correction – to request corrections to inaccurate information
Deletion – to request deletion of certain information, subject to legal retention requirements
Objection/Restriction – to object to or restrict certain processing

To exercise any of these rights (where applicable), please contact us using the information below. We may need to verify your identity before fulfilling your request.

You can always:

Opt out of text messages by replying STOP to any message
Opt out of marketing emails by using the unsubscribe link in the email (if applicable)
Adjust your browser settings to limit cookies and tracking

9. Third-Party Links

Our Site may link to third-party websites (for example, social media, articles, or partner sites). We are not responsible for the content or privacy practices of those sites.

We encourage you to review the privacy policies of any third-party websites you visit.

10. International Visitors

Shelly’s Kitchens primarily serves homeowners in West Michigan (USA). If you access our Site from outside the United States, you understand that your information may be processed and stored in the United States, where data protection laws may be different from those in your country.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

Update the “Last updated” date at the top
Post the revised policy on this page

We encourage you to review this page periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, or if you wish to exercise your rights, please contact us at:

SHELLY’S KITCHEN & DESIGN LLC

6697 18th Ave.
Jenison, MI 49428

Phone:
616-308-2698

Email: hello@shellyskitchens.com
Website:https://www.shellyskitchens.com